We create names that become billion dollar brands.

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No other agency has generated more envy than Lexicon.

Building a billion-dollar brand.

David Placek tells the story of Lexicon’s work for Swiffer.
Success Story

In 2012, a small technology startup based in Santa Barbara, California reached out to Lexicon Branding to discuss the idea of a new brand name for their innovative sound system which was a combination of software and hardware. The product’s design was beautiful and both the company and Lexicon agreed that the company’s current name, Rincon Labs was not the right name.

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Success Story

Most consumers believe air and fabric fresheners just mask odors. P&G asked Lexicon to develop a name to help make a superior product claim believable. According to one consumer, “P&G’s new product is remarkably different. It actually breaks down the odor molecules, makes them disappear.”

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Success Story

Name a food company with the audacious goal of producing great-tasting and completely vegan alternatives to meat products.

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Lexicon’s Branding Resources and Thought Leadership

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August 8, 2023 Resource

6 Questions to Ask Before Deciding to Change Your Company’s Name

May 9, 2023 Article

How to Make Better Creative Decisions – Backed by Behavioral Economics