We name what’s next.

Names that create immediate value and make new ideas real.

We invest our thinking and our capital behind the ideas we believe in.

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Google Antigravity brand naming case study
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Blackberry naming case study
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Forester brand naming case study.
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Visible brand naming case study.
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Within brand naming case study.
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Our clients include both Fortune 500 corporations and innovative startups.

Most of our creativity is focused on new-to-the-world products, services, and companies.

There are plenty of suppliers that can generate a list of names. There are even some that claim to be the ‘world’s leading naming company’. That’s easy to do. Creating names that help to create billion-dollar brands is a different story.

The brand names we’ve created is the only claim we need to make.

We Say We’re Different. Learn How.

Fast Company: Who names the driverless car?

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What fly fishing taught me about building a brand.

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Fortune: Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands.

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Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names

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Brand Naming in 2026: AI, Trademarks & Emerging Trends | Focus Lab in Conversation with Lexicon Branding

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This guy named Blackberry and Sonos. He wants to name your AI company.

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How to create an iconic brand name.

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Lexicon’s David Placek on AI nomenclature and what makes a good name

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Forbes: Developing Effective Brand Names

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See More Press Coverage

Building a billion-dollar brand.

Lexicon’s most successful names – among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola – have become immensely lucrative global brands, which collectively have brought in billions for their companies.

John Colapinto, Staff Writer
The New Yorker
White Paper

What is the value of a brand name?

Truly effective names deliver real value – they drive revenue. After all, nothing will be used longer or more often than your brand name.

Get an up-close look at Lexicon’s strategic brand name development process—as well as 11 case studies that demonstrate the value of a Lexicon-created brand name.

Read Our White PaperMore Insights

Lexicon services include: Naming, Brand Architecture, Naming Research, Linguistics, and Trademark Screening.