We create brand names that help our clients build billion-dollar brands.

Names that challenge the status quo. Names that make us think.

We can do the same for you.

Learn How
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Our clients include both Fortune 500 corporations and innovative startups.

Most of our creativity is focused on new-to-the-world products, services, and companies.

There are plenty of suppliers that can generate a list of names. There are even some that claim to be the ‘world’s leading naming company’. That’s easy to do. Creating names that help to create billion-dollar brands is a different story.

The brand names we’ve created is the only claim we need to make.

We Say We’re Different. Learn How.

This guy named Blackberry and Sonos. He wants to name your AI company.

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How to create an iconic brand name.

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Lexicon’s David Placek on AI nomenclature and what makes a good name

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Building a billion-dollar brand.

Lexicon’s most successful names – among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola – have become immensely lucrative global brands, which collectively have brought in billions for their companies.

John Colapinto, Staff Writer
The New Yorker
White Paper

What is a name worth? 

If the businesses featured in this white paper are any indication, the answer is quite a lot.

After all, nothing will be used longer or more frequently than your brand or product name. It’s the most enduring aspect of your brand.

Get an up-close look at Lexicon’s strategic brand name development process—as well as specific details about how we created business-advancing names for 11 companies with unique strategic goals across multiple industries.