Hilton’s chain of all-suite hotels needed a name that would support the communication of the new brand’s key features and promises: high quality service, guest satisfaction, and style.


Lexicon is proud to have created the name Embassy Suites, hinting at a global brand that would eventually serve hotel guests from all over the world. The name supports a hotel chain that sounds official and sophisticated, and ultimately suggests that its guests are of the highest importance.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do