Embassy Suites (Hilton)

Problem.

Hilton’s chain of all-suite hotels needed a name that would support the communication of the new brand’s key features and promises: high quality service, guest satisfaction, and style.

Solution.

Lexicon is proud to have created the name Embassy Suites, hinting at a global brand that would eventually serve hotel guests from all over the world. The name supports a hotel chain that sounds official and sophisticated, and ultimately suggests that its guests are of the highest importance.