The ROI of a Name – A Strategic Approach to Brand Name Development
What is a name worth?
If the businesses featured in this white paper are any indication, the answer is quite a lot.
After all, nothing will be used longer or more frequently than your brand or product name. It’s the most enduring aspect of your brand. And the right name doesn’t just raise awareness and resonate with your audience. It propels your business forward and positively impacts your bottom line.
Get an up-close look at Lexicon’s strategic brand name development process—as well as specific details about how we created business-advancing names for 11 companies with unique strategic goals across multiple industries.