Name a food company with the audacious goal of producing great-tasting and completely vegan alternatives to meat products.


Create a name as daring as the company’s goals. The first product, the Impossible Burger, is an incredibly realistic burger patty synthesized entirely from plant proteins, and it can fool most carnivores. If Impossible Foods can do that, then maybe they can accomplish their mission of making the global food system more sustainable.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do