For people with diabetes, monitoring blood sugar levels is a frequent and burdensome task. Abbott Diabetes Care developed a revolutionary new system that made monitoring so quick and easy, they were afraid it would sound too good to be true.


Our research with patients made the main benefit clear: freedom to live their lives. In a word that works around the globe, libre expresses this idea with elegance and believability. Now in use in more than three dozen countries, the FreeStyle Libre system is the gold standard in multi-day blood glucose monitoring.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do