Insights - Lexicon Branding

3i Member Podcast: The Art of the Name

May 2, 2025 Article

3i Member Podcast: The Art of the Name

Sonic Branding: a conversation with Sonicbrand’s Daniel Jackson

February 28, 2025 Article

Sonic Branding: a conversation with Sonicbrand’s Daniel Jackson

October 18, 2024 Resource

The results of our research are in: 6 things you need to know if you’re building an AI brand

October 17, 2024 Resource

Debunking the URL myth: don’t let a domain stand in the way of a great brand name.

Corporate Naming: A Strategic Guide

July 29, 2024 Resource

Corporate Naming: A Strategic Guide

June 19, 2024 Resource

Brand Naming: 5 Step Process

June 14, 2024 Resource

How to Create a Strategic AI Brand

Is Naming Research Really Worth It?

April 2, 2024 Resource

Is Naming Research Really Worth It?

September 1, 2023 Resource

The ROI of a Name – A Strategic Approach to Brand Name Development

6 Steps to a Successful Corporate Rebrand

August 29, 2023 Resource

6 Steps to a Successful Corporate Rebrand

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