We’re passionate about the power of a great name to drive your brand forward.

Since 1982, we have successfully completed over 3,700 assignments across 23 countries. Our comprehensive approach to brand naming combines strategic and creative development, linguistic analysis, trademark assessments, and consumer research. 

John Colapinto, Staff Writer
The New Yorker

Lexicon’s most successful names – among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola – have become immensely lucrative global brands, which collectively have brought in billions for their companies.

John Colapinto, Staff Writer
The New Yorker

Our Services

Brand Name Development

Yes to new ideas.

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Brand Architecture Development

Drive growth and communication.

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Linguistic Evaluations

Make your name a world traveler.

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Consumer Research

Uncover a name’s strategic potential.

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Trademark Clearance

Save time and money.

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