What We Do
Since 1982, we have successfully completed more than 3,700 assignments in 22 countries.
We’re passionate about the power of a great name to drive your brand forward.
Since 1982, we have successfully completed over 3,700 assignments across 23 countries. Our comprehensive approach to brand naming combines strategic and creative development, linguistic analysis, trademark assessments, and consumer research.
Lexicon’s most successful names – among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola – have become immensely lucrative global brands, which collectively have brought in billions for their companies.
Our Services
