Problem.

Therma Holdings had a sprawling portfolio of regional mechanical and energy services firms. The company had grown substantially, but the identity and messaging hadn’t kept up. The organization struggled to articulate its true value: leading sustainable transformation in mission-critical buildings. Internally fragmented and externally vague, the brand struggled to connect with clients, talents, and markets. 

Solution.

Lexicon partnered with Blackstone’s brand strategy team to create a brand the redefined the category. “Legence” suggests unity, purpose, and motion–a legion of experts accelerating energy transition. In September, 2025 Legence went public a $728 Million IPO at an initial value of $3.2 Billion.