Lexus Enform (Lexus)

Problem.

Lexus needed a brand name for their suite of multimedia applications and services equipped inside of their vehicles. They wanted a name that was both informative and intuitive, and could support an enriched driving experience for their customers.

Solution.

The sound and structure of the name Enform suggests a professional and effortless technology that provides easy access to information. The letter “E” in the name easily connects the brand to technologies that involve the internet, wireless, and satellite communications.

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