Oculus Go (Facebook Oculus)
Facebook Oculus had developed name candidates for their new virtual reality headset but wanted to understand the strategic potential of each name and move their organization towards a final decision.
Facebook Oculus leveraged Lexicon’s proprietary research based on cognitive science and linguistics. Lexicon’s strategic analysis concluded that the brand name Oculus Go performed best across all metrics and was squarely on goal for Facebook’s new brand, especially within the millennial target audience. Lexicon’s research suggested that with the name Oculus Go, consumers anticipated both a fun and interesting mobile video experience, as well as a device that was portable and easy to travel with.