What We Do
Linguistic Evaluations
At Lexicon, we develop names that will resonate around the world.
All Names are Instantly Global
In today’s digital era, every name is global from inception. A culturally insensitive misstep isn’t an option. Before finalizing your brand or product name, it is crucial to gauge its compatibility across languages, cultures, and markets.
We Ensure Your Name is Market-Ready
We leverage our global network of 100+ seasoned linguists located across 75 countries to vet the cultural potential of each brand name, headline, and tagline in leading global languages. Because our linguists are located in-country, they’re able to go beyond basic linguistic checks. By conducting their research in situ and interviewing native speakers, they provide deep, culturally informed insights and nuances that would otherwise go unnoticed.
Our network is also equipped to conduct detailed interviews with specific audiences, offering even deeper insights. Most comprehensive evaluations take 5-7 days, culminating in a written report or verbal presentation.
The best business decision we made was hiring Lexicon Branding. I worked directly with David, who is like the father of modern brand naming. He gave me two amazing pieces of advice – he said a great name is a ‘visual poem.’ And second, great names always ‘feel familiar, yet create anticipation.
Our Results
Lexicon’s success record includes linguistic and cultural evaluations for global brands such as Intel, Amazon, Meta, P&G, Toyota, Subaru, Microsoft, Beam Suntory, and more.
