What We Do
Language Suite
Never underestimate the importance of local knowledge.
Shortly after our founding in 1982, Lexicon made a bet that an enduring investment in linguistics would pay significant dividends.
Our investment led to the creation of a worldwide linguistics network, which today includes over 100 PhD linguists living in 78 countries, with an average tenure of 10+ years – the strongest network in the branding industry.
Their insights cannot be replicated by a localization team, or by asking ChatGPT.
Global Ready Names
Like it or not, the digital economy makes every new brand name and every new advertising campaign instantly digital. It’s become vital to know just how far your new idea will travel.
Want to know if your new campaign or brand name is global ready? We can do that. Our global network combines both linguistic facts and local knowledge to identify ideas that are invisible to outsiders.
In less than 7 days, we can deliver a comprehensive report summarizing linguistic and cultural assets and liabilities.
Global Ready Copy
Using the right words and phrases to deliver the right messages across multiple languages and cultures has never been more challenging. Want to know if your new brand’s messaging is global ready? We can do that.
We analyze taglines, positioning concepts, and strategic messaging on 7 dimensions that are critical to effectiveness to deliver a failsafe recommendation.
In less than 7 days, we can deliver a comprehensive report summarizing linguistic and cultural assets and liabilities.
The best business decision we made was hiring Lexicon Branding. I worked directly with David, who is like the father of modern brand naming. He gave me two amazing pieces of advice – he said a great name is a ‘visual poem.’ And second, great names always ‘feel familiar, yet create anticipation.
Our Brand Naming Results
The names you know best began right here.
