While in stealth mode, this innovative renewable energy start-up came to us with the mission of making it easy for every home in the world to be powered by the sun with an integrated solar energy system. The brand needed to convey reliability and power, while also maintaining a degree of optimism and positivity. As a growing start-up, it was especially important that the name be provocative and memorable.


Lexicon developed Lunar Energy, an unexpected name that instantly generated buzz in the renewable energy industry. Inspired by the way that the moon captures the sun’s light to illuminate itself, Lunar Energy tells the story of a talented brand with a game-changing mission. Since August 2020, Lunar Energy has raised $300 million in funding and continues to grow rapidly.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do