Problem.

Lyft was creating a new brand platform for empowering local communities and needed a name that communicated the positivity of their mission. The brand name needed to support a platform aimed at expanding access to essential transportation and inspiring change. 

Solution.

In order to capture the inherent optimism and positivity of the initiative, Lexicon created the name LyftUp. LyftUp evokes a sense of upward movement and connects to the aspirational nature of the platform.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do