Lyft was creating a new brand platform for empowering local communities and needed a name that communicated the positivity of their mission. The brand name needed to support a platform aimed at expanding access to essential transportation and inspiring change. 


In order to capture the inherent optimism and positivity of the initiative, Lexicon created the name LyftUp. LyftUp evokes a sense of upward movement and connects to the aspirational nature of the platform.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do