SpareHire, an up-and-coming talent solutions provider, ran into trouble as their brand became established. Their descriptive name limited their ability to grow in the minds of audiences and to attract the best clients and freelancers.


Familiar materials, if carefully considered, can create great brand names. Graphite the mineral is multifaceted and mutli-functional, while Graphite as a name contains a sense of refinement, precision and prestige. This dynamic corporate name closely aligns to the company’s goals and puts their business partners in the right frame of mind regarding the high quality of services offered.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do