Brand Naming Categories
The brand names you know best began right here.
From Startup to a Market Cap of $4.4 billion
“A seamless and compact palindrome. Sonos fully supports the concept of ‘an operating system for sound.’”Read More
The naming firm, Lexicon, created the name Swiffer, which beautifully evokes the speed and ease of using the product, providing a brilliant shortcut to the brand promise. Lexicon can certainly say that they invented the Swiffer, because without its name it would not be the same product.More Testimonials
The ROI of a Name – A Strategic Approach to Brand Name Development
Get an up-close look at Lexicon’s strategic brand name development process—as well as specific details about how we created business-advancing names for 11 companies with unique strategic goals across multiple industries.Read the White Paper
The best business decision we made was hiring Lexicon Branding. I worked directly with David, who is like the father of modern brand naming. He gave me two amazing pieces of advice – he said a great name is a ‘visual poem.’ And second, great names always ‘feel familiar, yet create anticipation.More Testimonials