Brand Naming Results
The brand names you know best began right here.
From Startup to a Market Cap of $4.4 billion
“A seamless and compact palindrome. Sonos fully supports the concept of ‘an operating system for sound.’”
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The naming firm, Lexicon, created the name Swiffer, which beautifully evokes the speed and ease of using the product, providing a brilliant shortcut to the brand promise. Lexicon can certainly say that they invented the Swiffer, because without its name it would not be the same product.
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The ROI of a Name – A Strategic Approach to Brand Name Development
Get an up-close look at Lexicon’s strategic brand name development process—as well as specific details about how we created business-advancing names for 11 companies with unique strategic goals across multiple industries.
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The best business decision we made was hiring Lexicon Branding. I worked directly with David, who is like the father of modern brand naming. He gave me two amazing pieces of advice – he said a great name is a ‘visual poem.’ And second, great names always ‘feel familiar, yet create anticipation.
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