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3i Member Podcast: The Art of the Name
May 2, 2025 Article

3i Member Podcast: The Art of the Name

Creative Bloq: 5 new rules for creating effective product names.
May 29, 2024 Article

Creative Bloq: 5 new rules for creating effective product names.

How to Develop Brand Names in a Disruptive Category
September 29, 2022 Resource

How to Develop Brand Names in a Disruptive Category

How to Create an Inviting Brand Name
July 7, 2022 Resource

How to Create an Inviting Brand Name

Questions To Ask When Choosing A Brand Name
July 23, 2021 Resource

Questions To Ask When Choosing A Brand Name

How To Name A Product: The New Rules For Effective Names
March 25, 2021 Resource

How To Name A Product: The New Rules For Effective Names

Congratulations Walmart on the Launch of Walmart+
September 16, 2020 Article

Congratulations Walmart on the Launch of Walmart+

Abbott’s NAVICA™ — Taking COVID-19 Testing to a New Level
August 31, 2020 Article

Abbott’s NAVICA™ — Taking COVID-19 Testing to a New Level

Creating Brand Names for Lyft
June 17, 2020 Resource

Creating Brand Names for Lyft

Lexicon Congratulates Facebook on Novi, a Digital Wallet
May 26, 2020 Article

Lexicon Congratulates Facebook on Novi, a Digital Wallet

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