Forbes: Developing Effective Brand Names: Lessons from a Naming Guru

Forbes: Developing Effective Brand Names: Lessons from a Naming Guru

Choosing an effective brand name is paramount to a company’s success. And, today’s competitive environment makes brand names even more critical to standing out. Forbes Magazine interviewed David Placek to share his wisdom on brand naming and Lexicon’s key rules of thumb around developing an effective one.

Read the article here.