With many longstanding, well-known tequilas on the market, Constellation Brands needed to make their new product–and product name–stand out.


Strikingly capture a sense of the traditional with a modern flare. Mi CAMPO (Spanish for “my field”) leverages the proud heritage and craftsmanship of the tequila’s distillery and pairs it with a modern sensibility. The name is also easy to pronounce and makes a strong bar call–must haves when creating a new liquor brand.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do