Third Summit came to Lexicon in need of a name for their new end-to-end production ecosystem, offering enterprise-level digital media and advertising capabilities to independent creators and small agencies. They needed a name that could encompass and span the ecosystem’s content management platform, talent marketplace of creators, and payments processor. 


Combining the Latin alti meaning “on high” and eon from Ancient Greek, meaning “infinite time,” Lexicon constructed the brand name Alteon. The name speaks to an expansive brand, empowering elevated and seamless production, while nicely connecting with the parent company, Third Summit. Alteon also successfully extends throughout the ecosystem to create a strong and easy to understand brand architecture: Alteon Cloud, Alteon Community, and Alteon Pay.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do