As Intel’s first ever computer vision AI platform, this product name needed to signal innovation, accessibility, and simplicity.


Geti is a coined solution deriving from the call to action of “Get AI.” Positioned as AI for everyone, the Geti platform enables anyone from data scientists to industry experts to rapidly develop production-ready AI models.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do