Facebook’s further expansion into hardware, a video-chat-forward smart home device, fit right into their mission “to give people the power to build community and bring the world closer together.” How could naming capture the nuances of both the mission and the product’s technological innovation?


Connect the dots in a novel way. Portal quickly and aptly describes the product’s function while layering in a modern sensibility. A highly accessible and approachable solution for a product that brings people together.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do