Ridgeline (Honda)

Problem.

How to broaden consumers’ view that a great car company can also make a great truck. Our challenge was to give Honda’s first truck a name that could persuade car owners to make their garages a Honda-only parking area.

Solution.

We created Ridgeline, a distinctive name that delivers “truck credibility” and offers connotations of both ruggedness and innovative design.

See more of our automotive work here.