Problem.

Intel needed a name that would be applied to small, portable devices as a part of a line extension to their Centino brand. The name needed to communicate both a much smaller form factor, as well as support messaging around the idea of always being connected.

Solution.

The brand name Atom had relevant and strong scientific and technical connotations, and the short, four letter word further differentiated the product from its predecessors in regards to its small size and light weight.

Other Technology Case Studies

Tiber (Intel)
Wunderkind
Auracast
Uber One
Geti (Intel)
Pentium

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do