Appboy arrived on the B2B scene in 2011 and quickly established themselves as one of the platform for customer engagement. As the company grew, they found their “startup name” constricting and needed a name that could grow along with them.


Be bold and declare your authority in the field. Braze is a real word from the world of welding and can also be read as a clipping of the more common term “brazen”. It’s a punchy brand name with an attitude that easily supports the company’s promise to better connect brands and their consumers.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do