News Archives - Lexicon Branding

Fast Company: When Brands Become Actors

April 23, 2026 Article

Fast Company: When Brands Become Actors

April 15, 2026 Article

Advertising Week: What Works, What Doesn’t Work, When a Brand Decides to Rebrand

Fortune: Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands

April 6, 2026 Article

Fortune: Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands

March 29, 2026 Article

Fast Company: Treat Your Brand Name Like Infrastructure

March 25, 2026 Article

Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names

Live on TBPN: Naming Strategy, ChatGPT’s Bad Habits & Rebrand Pitfalls

March 21, 2026 Article

Live on TBPN: Naming Strategy, ChatGPT’s Bad Habits & Rebrand Pitfalls

January 22, 2026

Brand Naming in 2026: AI, Trademarks & Emerging Trends | In Conversation with Lexicon

Lenny’s Newsletter: How to create the perfect name

September 3, 2025 Article

Lenny’s Newsletter: How to create the perfect name

Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding

September 2, 2025 Article

Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding

September 2, 2025 Article

Lenny’s Podcast: David Placek shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, CapCut, and more.

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