Driving or riding in a car falls into one of two performance experiences: you feel the road (sporty) or you don’t (luxury). The automotive industry has spent more than 30 years and $2 billion trying to bridge this gap. Levant Power approached Lexicon with a smart shock system that answered this need. Their Super Active suspension “erases undesirable road input that causes occupant discomfort and motion sickness, giving a train-like sensation while on the highway.”


Support a transformed user experience. ClearMotion suggests a smooth and seamless experience with a straightforward, transparent attitude. The word ‘clear’ evokes the predictive sensory capabilities of the smart suspension system. In 2017, ClearMotion secured more than $100 million in Series C funding along with a strategic investment from Bridgestone.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do