What We Do
Trademark & IP
Save time and money. Dramatically improve your chance of trademark and IP success.
Our Rigorous and Proven Approach to Trademark Screening
You can’t be serious about creating new brand names without having a strong trademark evaluation process. Surprisingly, most suppliers don’t.
Lexicon offers the most comprehensive trademark evaluation process in the naming business. Here is the proof: our clients have an over 98% success rate in their final trademark applications. That’s unparalleled. How we do it: We have a fully staffed trademark team which includes an experienced trademark attorney, paralegals, and a URL search team. Our in-house expertise makes us nimbler, more efficient, and more effective than agencies that rely on outside resources.
Our approach to trademark evaluation is collaborative. We work closely with our client’s counsel and their outside counsel to deliver names that build strong intellectual property and enduring value. What’s more, our legal counsel, Cooley LLP, is always happy to assist our clients in planning and executing a trademark clearance and registration program.
A brand name is no longer just a brand name. It is a valuable IP asset. Create it accordingly.
We came to you at an important crossroads, where it seemed that finding a new name for our organization might not be possible. I don’t think we fully understood the complexity—both creative and legal—such a quest would entail. And then, meeting by meeting, you helped us open doors and make it through the wilderness.
David Placek has been my marketing hero for a long time. Watching him tell the story is great, and he makes it seem simple. But it is difficult to recreate the magic that Lexicon does. I have talked to many naming agencies, and none produced trademarks like Lexicon.
Our Brand Naming Results
The names you know best began right here.
