"UNPREDICTABLE IMAGINATION" "Unpredictable imagination. Lexicon's most successful names — among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola — have become immensely lucrative global brands, which collectively have brought in billions of dollars for their companies." - The New Yorker, October 2011

"NO ONE IN THE NAMING WORLD HAS GENERATED MORE ENVY THAN A BOUTIQUE FIRM CALLED LEXICON." "You may not recognize the name. But Lexicon has created billion-dollar brand names including BlackBerry, Dasani, Febreze, OnStar, Pentium, Scion, and Swiffer. Lexicon's steady success shows that great names do not come from lightning-bolt moments. Rather, Lexicon's magic is its creative process." - Fast Company, January 2011