BRAND NAMES THAT SELL.

  • Tangerine
    ING DIRECT / Scotiabank
  • Cyient
    Infotech Enterprises
  • Aquacor
    FTS International
  • Conversant
    Mosaid
  • Amplify
    NewsCorp
  • Blackberry
    Research In Motion
  • Swiffer
    Procter & Gamble
  • Outback
    Subaru
  • Dasani
    Coca-Cola
  • Humira
    Abbott
  • Pentium
    Intel
  • Febreze
    Procter & Gamble
  • OnStar
    General Motors
  • Gold Peak
    Coca-Cola
  • ThermaCare
    Pfizer
  • Optic White
    Colgate
  • Shield
    Nvidia
  • Piperlime
    Gap Inc.
  • FlyWheel
    UpStart Mobile
  • Hardline
    Electronic Arts
  • Spectre
    Hewlett-Packard
  • Nexcare
    3M
  • Forester
    Subaru
  • Truvia
    Coca-Cola / Cargill
  • ZipWik
    Abbott
  • PowerBook
    Apple
  • Wisp
    Colgate
  • Sonos
    Rincon Networks
  • Dibs
    Dreyer's / Edy's
  • Embassy Suites
    Hilton
  • Deskjet
    Hewlett-Packard
  • Optima
    American Express
  • Scion
    Toyota
  • Chip'ins
    Popcorn, Indiana
  • Blue Nile
    Internet Diamonds

“Just how important is a name? My simple answer to this is, nothing will be used for a longer period of time or more often than a company’s name. It’s not just a creative exercise. It’s a strategic one.”

- David Placek, The Globe And Mail, May 2014

"Unpredictable imagination." Lexicon's most successful names — among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola — have become immensely lucrative global brands, which collectively have brought in billions of dollars for their companies.

- The New Yorker, October 2011