Source Logistic had the ability to connect printers from any location in the world to a universal print cloud accessible to anyone. When they asked us to create a new corporate name, they gave us a simple but compelling message: “We want to enable everyone to access creativity — their own or others.”


Create a name that no other printing or technology company would dare to consider, a name that offered a distinct and colorful point of view. While appetite appeal might be counterintuitive for most, Source Logistic saw that the name Gelato had universal appeal. Gelato now delivers printed materials to 40 countries, reaching a total population of 1.2 billion people. In its home country of Norway, its valuation has reached NOK 1.5 billion.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do