Problem.

Sync Inc’s innovative software allows developers to sync data from a variety of services into a single database, eliminating the need for API integration codes and providing developers with new superpowers to increase productivity. They came to Lexicon in search of a name that is more notable, interesting, and ownable than “Sync Inc.”

Solution.

Lexicon knows that imagery is one of the best ways to boost brand name memorability. Sequin is a name that sparkles, helping to create a brand that is unforgettable in the minds of developers. Phonetic similarities to “seeking” and “sequence” inspire associations with data, answers, and orderly systems. Developers will notice that Sequin also sparks a connection to SQL, the query language that this software supports.

Other Startups & Innovation Case Studies

Gelato
Vercel
Impossible Foods
Wunderkind
Braze
Kevel

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do