What: an exciting community-driven NFT platform creating new opportunities for economic empowerment by giving everyone the opportunity to own their experiences and creations. In an already crowded space, this platform stands out by creating utility through NFTs with a user-friendly approach built for everyone. How could a name help this brand emphasize the unique aspects of its platform in a crowded world of NFT and crypto products?


Effective brand names make us stop and think. Lexicon worked together with the client team to create the name Highlight, an easily accessible real word that sparks a variety of positive associations. Highlight has many different meanings: to give emphasis, the best part of an experience, a bright spot or area. A highlight stands out. All these meanings help tell the story of a platform that helps everyday people ‘highlight’ their experiences and creations while supporting the message that they are different from the rest.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do