Within the highly saturated skincare market, this e-commerce platform needed a brand name that directly appealed to young consumers looking for a cleaner approach to their skincare regimen.


The name Plenaire, a French word meaning to paint in the open air, was supportive of natural beauty and ingredients, and further enabled a brand experience focused on authenticity and the overall wellbeing of the Gen Z consumer.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do