XStream Trucking needed a new brand name that would resonate with fleet managers looking to maximize their efficiencies, sustainability, and help them differentiate. The new name needed to stand out in the trucking company space and help the team communicate a strong focus on the driver.


Lexicon created the name TruckLabs, which strongly suggests the integration of trucking and technological innovation. This name supports a team that aims to lead the industry in data science and software development, starting from the needs of drivers and fleet managers.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do