Pure Isolates couples the natural process of fermentation with cutting-edge technological innovations to create cannabinoids at commercial scale. They wanted to rebrand to a highly memorable and distinctive name given the hundreds of existing cannabis related companies already in the market, while emphasizing their scientific foundation.


Lexicon created the name Creo, meaning “to create” in Latin, to support a mission of innovative science. Using a Classical name helps deliver trust, confidence, and credibility – all key brand objectives as the company looks to establish itself in a growing space.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do