Adzerk would often get pigeonholed as an adtech company, but their API and platform has far greater utility beyond just ads. Their new name needed to help get Adzerk out of the adtech category and on the path to becoming the market leader in monetization APIs.


Developers can depend on Kevel to monetize their platforms with APIs in a variety of ways. Invented words help to distinguish innovative ideas. Rather than “another adtech company,” Kevel gives Adzerk the flexibility to build their broader narrative of top of the line technology that helps companies drive revenue in a variety of ways.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do