Gimlet (The American Podcasting Company)

Problem.

The American Podcasting Company needed a new name to take them beyond podcasting associations and help position them as a vibrant new media company.

Solution.

Gimlet not only suggests a refreshing gin gimlet; it’s also the name of a tool for boring holes, giving us the phrase gimlet-eyed, meaning “to have keen vision or insight” — a perfect name for a fresh and insightful media company.

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Gimlet (The American Podcasting Company)

Problem.

Solution.

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