Upwave (Formerly Survata)
San Francisco-based Survata began as a consumer survey data company, but had evolved to become a leader in developing software to plan, measure, & optimize brand marketing. They wanted to change their corporate name to reflect their growing capabilities to use data to elevate brands.
Upwave was Lexicon’s leading recommendation as it readily captures the company’s upward spirit. Here ‘wave’ serves as a metaphor for both the visuals inherent to data analytics and as a powerful natural force.