San Francisco-based Survata began as a consumer survey data company, but had evolved to become a leader in developing software to plan, measure, & optimize brand marketing. They wanted to change their corporate name to reflect their growing capabilities to use data to elevate brands.


Upwave was Lexicon’s leading recommendation as it readily captures the company’s upward spirit. Here ‘wave’ serves as a metaphor for both the visuals inherent to data analytics and as a powerful natural force.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do