Facebook needed a new name and brand for their digital wallet that will help people send and hold Libra digital currencies. The digital wallet aims to make money work better for everyone and help people worldwide access affordable financial services. 


Novi was inspired by the Latin words “novus” for “new” and “via” meaning “way.” Novi’s new visual identity and design represent the fluid movement of digital currencies and a new way to send money. Lexicon’s WorldBrand® Network of linguists vetted the name’s ability to travel across global languages and confirmed positive associations with novelty and newness.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

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