VCMT had a bold attitude and mission – to shape the future of energy. But the name “VCMT” felt old, slow, and corporate. It didn’t help the company attract the right talent or share their values with the world.


Clients often think they’ll see a brand name during the process and go “that’s it. That’s the one.” The reality is that it hardly ever works out like that. However, when we showed Dare during our first round of name development, our quick-thinking and committed partners at VCMT said “that’s our new name.” After more creative development, trademark reviews, and linguistic vetting it turned out they were right. And just like that a game-changing energy brand was born.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do