Sonnet (Economical Insurance)
Problem.
Economical, a 135-year-old Canadian property and casualty insurer, had fundamentally rethought the process of getting insurance. They needed a name for their new digital-direct offering that signaled a new, distinctive approach in a space dominated by legacy players with pedigreed names.
Solution.
A simple and elegant metaphor, Sonnet is a powerful, classic literary term that has stood the test of time. The name gave Canada’s newest insurer a sense of freshness and personality combined with the company’s permanence.
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