Luminate (Formerly P-MRC Data)

Problem.

P-MRC data is a global leader of entertainment data insights, providing a full market view of the entertainment industry. Data from P-MRC powered the Billboard music charts. After Penske Media Corporation bought P-MRC data, the brand needed a new name to convey its focus on empowering the entertainment industry with trusted data to amplify talent and content.

Solution.

We created Luminate, a clip of the word “illuminate” which means to “to make visible or bright; to enlighten; to make clear.” Luminate creates immediate positive associations with the ideas of clarity, knowledge, and amplifcation. Through these positive associations, Luminate tells the story of a company that is providing clarity in a complicated world of entertainment data.

Partner with Lexicon

Reach out for more information about our services.

"*" indicates required fields

First Name *

Last Name *

Email *

Country *

Company *

Message *

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.

I agree

Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.

Sign me up!

Luminate (Formerly P-MRC Data)

Problem.

Solution.

Other Entertainment Case Studies

What Is The Value of a Lexicon Created Brand Name?

Partner with Lexicon