P-MRC data is a global leader of entertainment data insights, providing a full market view of the entertainment industry. Data from P-MRC powered the Billboard music charts. After Penske Media Corporation bought P-MRC data, the brand needed a new name to convey its focus on empowering the entertainment industry with trusted data to amplify talent and content.


We created Luminate, a clip of the word “illuminate” which means to “to make visible or bright; to enlighten; to make clear.” Luminate creates immediate positive associations with the ideas of clarity, knowledge, and amplifcation. Through these positive associations, Luminate tells the story of a company that is providing clarity in a complicated world of entertainment data.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do