AmerisourceBergen, a leading global pharmaceutical solutions organization with more than $200B in annual revenue, set out to change its name to better reflect its mission to build healthier futures. Previously, their growth was centered on pharmaceutical supply chain and distribution. Now, they focused on becoming a leader in global pharmaceutical services.


Cencora supports their mission to put people and health providers at the center of their organization. “Cor,” Latin for heart, combined with “cen” (stemming from cent, meaning 100) supports the company’s long-term commitment developing an end-to-end journey from post discovery to patient outcomes.  Post rebrand, the following quarter saw a 12.7% increase in revenue, with a 10% annual revenue increase to $262B.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do