Cencora (Formerly AmerisourceBergen)

Problem.

AmerisourceBergen, a leading global pharmaceutical solutions organization with more than $200B in annual revenue, set out to change its name to better reflect its mission to build healthier futures. Previously, their growth was centered on pharmaceutical supply chain and distribution. But now, their future looks different – they’re focusing on becoming a global health services provider. This shift called for a rebrand.

Solution.

Cencora supports their mission to put people and health providers at the center of their organization. “Cor,” Latin for heart, combined with “cen” (stemming from cent, meaning 100) supports the company’s long-term commitment developing an end to end journey from post discovery to patient outcomes.

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