Magnite (Rubicon Project and Telaria)
Advertising technology companies Telaria and Rubicon Project agreed to join forces and turned to Lexicon for their new corporate name. The merger of these ad tech leaders would create the world’s largest independent sell-side advertising platform.
With the help of our WorldBrand network of linguists, Lexicon set out to develop a global brand name that works across the world’s languages and cultures. Magnite combines the root of magnetism with a familiar suffix used in both minerology and chemistry, to convey a new and powerful fundamental force.