GGV Capital, historically known for its Chinese-based investments in tech, made the decision to split into two entities: GGV China and “NewCo” for the US market. “There needs to be an ocean of space between GGV Capital and this new company,” said leadership. What’s more, the name needed to help attract new talent and signal a bright future ahead for existing founders, LPs, and the broader VC community.


Notable: worthy of attention, remarkable. Led by a bold, experienced team with a track record of building category-defining companies.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do