Our client, the largest non-bank provider of foreign exchange services to businesses around the world, needed an innovative rebrand to move them from yesterday’s partner to tomorrow’s leader. There would be huge benefits to a trusted, global, and premium-sounding name.


Convera delivers on all counts: It sounds modern and energetic, without sounding junior or compromising on core values of trust and legitimacy. Coined from the Latin words meaning ‘with truth,’ Convera allows for flexibility in how the business defines itself.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do