Convera (Western Union)
Our client, the largest non-bank provider of foreign exchange services to businesses around the world, needed an innovative rebrand to move them from yesterday’s partner to tomorrow’s leader. There would be huge benefits to a trusted, global, and premium-sounding name.
Convera delivers on all counts: It sounds modern and energetic, without sounding junior or compromising on core values of trust and legitimacy. Coined from the Latin words meaning ‘with truth,’ Convera allows for flexibility in how the business defines itself.