PriorAuthNow came to Lexicon to develop a name that would more closely align with their mission to reinvent and simplify the traditionally tedious prior authorization process. They needed a name that told the story of integration, connection, speed and ease.


In just a single word, Rhyme tells the story of a company that is creating an effortless and integrated experience. Like words that correspond with rhyme, Rhyme is seamlessly connecting payers and providers to vastly increase the efficiency of prior authorization insurance decisions.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do