Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names
Wards Auto: Branding Opportunities for the Automotive DTC Industry
San Francisco Chronicle: This is the Bay Area man naming your favorite things — from the BlackBerry to faux meat
AdWeek: What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name
Harvard Business Review – The Best Way to Name a New Product
Congratulations Light & Wonder on the Successful Rebrand
Podcast | What Goes Into Creating Effective Brand Names?
Lexicon Rebrands Sprig, An Innovative and Refreshed Product Research Platform
Lexicon Branding Coins “Convera” for a New Cross-Border Payments and Foreign Exchange Solutions Provider
