Creative Bloq: 5 new rules for creating effective product names.
Digiday. From Gemini to GROK, new names for generative AI share the spotlight
Digiday: How Lexicon Researches Its Approach to AI Naming Strategies
Crunchbase: Vercel’s Valuation Jumps To $3.25B After $250M Series E
The Name Game Is Not A Simple Tune For Companies And Brands
Swiffer. Blackberry. Dasani. Meet The Man Who Named Your Favorite Products
Give Them Something To Talk About
Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz
CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming
