Digiday: How Lexicon Researches Its Approach to AI Naming Strategies

In this Digiday AI Briefing (5/24/24), Marty Swant interviews Lexicon’s CEO, David Placek, to explore our research driven approach to AI naming strategies. Placek shares insights from Lexicon’s latest research on consumer and developer emotions towards AI, revealing the challenges and nuances of creating impactful AI brand names amidst industry noise. Discover how Lexicon is setting the stage for the future of AI branding by leveraging decades of expertise in naming iconic tech products with new industry research.

Read the full conversation here.