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Lexicon’s Branding Resources and Thought Leadership

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September 11, 2023 Article

San Francisco Chronicle: This is the Bay Area man naming your favorite things — from the BlackBerry to faux meat

September 11, 2023 Article

AdExchanger: Every Killer Brand Starts with a Great Name

September 11, 2023 Article

BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name

September 11, 2023 Article

Forbes: Developing Effective Brand Names: Lessons from a Naming Guru

September 11, 2023 Article

The New Yorker: Famous Names

September 11, 2023 Article

CNN Business: Swiffer. Blackberry. Dasani. Meet the man who named your favorite products

September 11, 2023 Article

AdWeek: What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name

September 11, 2023 Article

Wards Auto: Branding Opportunities for the Automotive DTC Industry

September 11, 2023 Article

Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names

September 11, 2023 Article

Bloomberg: Who Names Electric Cars? These are The Worst

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Lexicon Branding
We create names that become billion dollar brands.

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