Forbes: Developing Effective Brand Names: Lessons from a Naming Guru
Fast Company: Who names the driverless car?
How Far Will Your Brand Name Stretch? 4 Rules for Names That Work Everywhere
Lenny’s Newsletter: How to create the perfect name
Marketing Against The Grain: What’s in a name? Billions apparently
WestLight Energy: The Right Input at the Right Time
Automotive News: Automakers can learn from Intel’s software decision.
The Hustle: The wizard behind the names of billion-dollar companies
The New Yorker: Famous Names
