Fast Company: Treat Your Brand Name Like Infrastructure
7 Rebranding Principles for Success
Lenny’s Newsletter: How to create the perfect name
Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding
GDUSA: What Brands Can Learn From Cezanne
Fast Company: Multiply the power of a brand name with a sonic signature
Fast Company: What Steve Jobs can teach us about rebranding.
How Far Will Your Brand Stretch?
Fast Company: What’s needed to create future-facing brands?
